SHOOT FOR THE MOON (only if you have a big enough gun) - Know who you are, what your strengths are, where your gaps are, and what specifically you have to offer to your clients. If you have some necessary gaps that must be filled, fill them. However, don’t try to be all things to everybody. You are good at what you are good at. There are probably others who are good at what you are not good at. Focus your time, energy, and resources connecting with clients who share your values in terms of the goods and services you offer. Yes, there are times when you need to step out and stretch your capabilities to advance and grow your company. If you are ramping up to a higher level with personnel and infrastructure, go for it. But don’t waste your time chasing after a customer segment that you are not positioned to serve with excellence. Focus on delivering excellence on a level that your ideal customer expects. Chances are, there are a lot of companies and people who would like to buy from a person like you.
Jan 292009
