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Several years ago, Standford University’s Persuasive Technology Lab performed a research study on over 4,500 people to see what factors are most important to establish a website’s credibility.  These are important factors to consider when pursuing any new business or project’s web design.  Although this study was completed in 2002, the basic foundations for establishing trust and credibility with your online visitors have not changed.

Make it easy to verify the accuracy of the information on your site — You can build web site credibility by providing third-party support (citations, references, source material) for information you present, especially if you link to this evidence. Even if people don’t follow these links, you’ve shown confidence in your material.
Show that there’s a real Read more…

If you own a business with a name that blends in with every other Tom, Dick, or Harry Enterprises, it may be time to rethink your branding strategy.
On ranchers’ livestock, a hot branding iron makes a permanent mark by burning through the hair and into the skin.  If the branding iron isn’t hot enough, it will only make a temporary mark that eventually fades.
Let’s face it, when many of us small business owners start our companies, we don’t really consider the power of a great brand name.  With all the other “stuff” going on as businesses are being hatched, we often don’t take the time or invest the resources to come up with a hot brand name that sticks.
Some of Read more…

Have you ever seen those cool flow charts that some people create for sales presentations or company meetings?
Those kinds of flashy charts can make people look really prepared and really smart.  However, if you’ve ever tried to create one with Microsoft Word or some other standard program that we all have, you know what a pain it is.
Well, I found the answer in a little tool called Bubbl.us.  I began using this little gem several months ago, and it has saved me tons of time and has been a great resource for sharing ideas and concepts with clients.
It is an online flowchart and visual mapping engine with drag and drop features that make it super simple to use.
If you have Read more…

Redhead Web Development works with local and national clients to get their websites listed on the first page of Google. Proven success found right here.

PFT Diagnostics is ranked in the Top 5 out of 558,000 search results on Google for the search term “pft filters”. This position was achieved by implementing a Redhead Web Development SEO campaign.

Did you know: -that 62% of all web users don’t click past the first page of search results? –that 36% regard companies among the top results to be among the top in their field? You need to be there.

We just wanted to say thank you to all of our clients in 2009!  Although the economy took a hit, we were blessed with a steady stream of projects and a growing list of opportunities.
I hope you are looking forward to a prosperous 2010.  For those of who persevered through the last two years — congratulations!  Stay focused on the things that made you successful, and you will continue to succeed.  Please let us know if you would like any help with your website, online marketing, SEO, or any other service to promote your business.

Visit Flashvortex.com

SHOOT FOR THE MOON (only if you have a big enough gun) – Know who you are, what your strengths are, where your gaps are, and what specifically you have to offer to your clients.  If you have some necessary gaps that must be filled, fill them.  However, don’t try to be all things to everybody.  You are good at what you are good at.  There are probably others who are good at what you are not good at.  Focus your time, energy, and resources connecting with clients who share your values in terms of the goods and services you offer.  Yes, there are times when you need to step out and stretch your capabilities to advance and grow your Read more…